Web marketing & content
Web marketing, search engine positioning and Internet advertising. It is one of our strengths: an experienced web marketing division and innovative solutions for the company.
WEB MARKETING, SEARCH ENGINES POSITIONING AND ONLINE ADVERTISING
WEB MARKETING
WEB DESIGN
WEB DEVELOPMENT
Online Advertising
It is one of our strengths: an experienced web marketing division and innovative solutions for the company.
Starting from the project, each site is subjected to a careful web marketing analysis, to identify goals and targets from the beginning: the result is a communication web tool to ensure a quantifiable and certain return on investment, in contacts, sales or increase in brand awareness.
The means used for the online advertising are a lot and constantly evolving: e-leva offers positioning and indexing on search engines with a work of SEO, various types of online advertising and specific tools for product sectors.
The professionalism in the analysis, promotion and management of online advertising campaigns is the result of continuous updating and direct contact with the major sources in the sector.
The web marketing manager who is in charge of search engine positioning and keyword advertising campaigns has obtained the Google Ads Qualified Professional certification from Google.
Web Marketing
- Identification of objectives for web projects
- Segmentation of the target site
- Feedback analysis (statistics, contacts, e-mail, etc.)
- Monographic campaigns – minisites – online events
Search engine
- Selection, research, evaluation of keywords
- Search engine planning
- Analysis of the results: goals achieved and traffic
Online advertising
- Consultancy, plan and management of Keyword Advertising campaigns on Google, Bing and foreign circuits
- Subscription to portals, search engines and thematic sites
- Online national and foreign advertising plans
Content and Social Networks
The contents are fundamental for every type of communication and for websites too. Texts that are able to capture the attention, to seduce and not to bore, adapted to the specific characteristics of the web, are decisive for the success and the image transmitted.
At the same time, updating the site is a commitment to which companies must allocate resources and skills, which are not always available immediately. E-leva provides services and solutions that allow the company to present websites with creative, original content that is consistent with its business and corporate image.
The assistance can be technological, providing software and tools to update the site, create and send newsletters or professionalism and services. In the second case, E-leva will write, create, update the company website and keep the most important sections up to date.
Social Networks
- Creation of ad hoc Company Pages on the main Social Networks: Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram
- Loading of company descriptions, texts and images
- Linking widgets to the site: site link buttons to activated Social Media
- Consultancy on social media activities: it consists of assisting and advising the client in the context of strategies implemented on the selected Social Media. The consultancy can refer, for example, to style and content choices, to promotions presented, to contests to be created, to traffic activities and other strategic aspects
- Direct production by e-lever of texts, images, contents of all kinds and related services
- Creation, implementation, management and monitoring of paid Campaigns, different depending on the Social Network of reference, such as: Facebook Ads, LinkedIn Ads, Twitter Ads, Promoted Pins
Web content
The contents are fundamental for every type of communication and for websites. Texts that are able to capture the attention, to seduce and not to bore, adapted to the specific characteristics of the web, are decisive for the success and the image transmitted.
- Copywriting of texts for web pages
- Drafting of e-mail and newsletter campaigns
- Copywriting of micro text
- Creation and periodic editing of news, fairs, corporate events, product reviews
- Comunicati stampa su portali online
- Creatività e copy-writing di annunci keyword advertising, banner
- Site and e-commerce informations and architecture analysis
- Usability and accessibility advice
International markets
The E-leva linguistic skills also allow us to plan international campaigns and promote companies abroad, playing a proactive and consulting role as well as technical.
Web marketing services are also provided for existing sites.
Entrust you to Certified Professionals Always up to date on the latest news, with direct and privileged support from Google for online advertising campaigns. E-leva is Google Partner. This means that it meets the requirements of experience required by Google, supports the certification exam every 12 months and manages important advertising budgets. The certification allows us to be constantly updated on the latest news and to have direct and privileged support with the Search Engine in the planning of online advertising campaigns. The title is certified by Google with a page dedicated to E-leva.
