Break in Italy | E-commerce and business website
Break in Italy is a tour operator, based in the province of Pesaro, which organizes trips and experiences in the regions of Central Italy. His philosophy is to introduce people to the culture and traditions of a place through experiential paths riding a motorcycle, tasting excellent food, getting lost in the alleys of a medieval village or embarking on a journey to discover themselves.
The will of Break in Italy was to bring online a product that could be reached and then purchased, not only from a clientele of sector (travel agencies, associations, etc.), but also from those who will live the trip personally. For this reason we have renewed the website, integrating the functionality of online booking, only on some of the proposed tours, to institutional content that can be a source of inspiration for travellers, while maintaining the values of the brand. We have thus given the possibility to end customers to book a holiday without the help of travel agencies: an essential element for today’s tourism sector.
As for the graphic choices, we used colors and shapes that recall the journey into nature and rural tradition, completing the project with the insertion of evocative images to convey to the user all the beauty of the territories and motivate him then and therefore, purchases.