Dentalgreen e-commerce website

Dentagreen is a company specialized in dental products and services dedicated to professionals in the sector, with a catalog of over 3000 orthodontic items ready for delivery at competitive prices.

For Dentalgreen we took care of the development of the new company website and e-commerce. Unlike the previous one, developed on Magento, the new one was developed on Prestashop, to guarantee greater performance and specifications for B2B.

The first step, before getting into the heart of the work, was the study and analysis of the market and the major competitors in terms of usability and content, so as to have a general picture of the sector and the type of communication to be adopted.

Following the market study, we dedicated ourselves to graphic development, completely reviewing the style and lines. Everything has been made more streamlined and linear to ensure greater clarity and better usability. We have reused the green color, which distinguishes the Dentalgreen brand, to use a clean, modern and more linear graphic style.

From a development point of view, we developed the site completely in a custom way, to guarantee the customer all the required functions. We have maintained the main functions that make purchasing actions immediate and simple: the possibility of adding products to the cart directly from the category page and viewing product availability and delivery times. Added to these is the connection of the site with the company management system for the dynamic management of orders, new products and quantities. Furthermore, different price lists have been created for each type of customer and we have developed a functionality that allows only registered doctors to purchase certain products in the catalogue.

Finally, all institutional contents have been completely revised to guarantee users greater readability and usability. A new “Purchase Guide” section has been designed with the inclusion of pages and texts useful for the user to resolve questions relating to the purchasing process. In particular we focused on the page dedicated to the return and refund procedure. Finally, we have created a page dedicated to all the company’s services, such as maintenance, assistance and cutting-edge logistics system, in order to highlight them and give them more value.

The graphic design, editing and development of the site are combined with digital marketing activities with advertising and remarketing campaigns.


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