Gambini Meccanica is a manufacturer of gears, racks, and screws for the construction, agricultural, food, furniture, and industrial automation sectors.

For this client, we developed the 2023 Black Friday campaign by creating an animated graphic featuring elements that represent the company, such as racks and gears, contrasted with graphic elements like red bands.

This animated graphic was adapted for the company’s various communication channels: blog article, website opening slide, social media posts, and newsletter, creating a cross-platform and integrated campaign across all channels.