I-Carbon is a company specializing in the production of mooring bollards, sunshade installation systems, and other accessories for yachts and superyachts.

For this client, we managed the launch of a new product, Gympole, an innovative full-body training tool designed for versatile use in both sports and home environments. The project was structured into various integrated strategic communication activities, all aimed at highlighting the technical features and benefits of the product.

Our Work Included:

• Brochure: Designed to present Gympole clearly and attractively, with a professional layout and detailed content. A valuable material to use at trade fairs or distribute to clients.
• Institutional video: Showcasing Gympole’s versatility and uniqueness, highlighting the product in action and conveying I-Carbon’s innovative values. We edited raw footage provided by the company to create a final video that effectively communicates the product’s strengths and applications.
• Dedicated landing page: Developed for I-Carbon’s official website, featuring technical specifications, high-quality images, and direct access to download the brochure.

This integrated approach enabled the creation of a consistent and impactful communication strategy, positioning Gympole as a benchmark in the training equipment sector.

www.i-carbon.it