Intuita is the new name and brand of the company Centro Computer, which specializes in computer repair and assistance, home automation and security, digital storage, and home cinema.

The rebranding project aimed to create a new name and brand to communicate more directly and transparently who the company is, what it does, and what its services and products are. The name and brand “Centro Computer” were now too far removed from the current identity of the company.

The first step, in close collaboration with the company, was to search for a name capable of conveying, in addition to the concepts of technology, informatics, and synergy, the value given by the ability to find tailor-made solutions, to respond quickly and functionally to clients’ technological innovation needs. Thus, the old name “Centro Computer” was replaced by “Intuita,” a name more focused on the approach rather than the tools.

The second step was creating the brand, with a designed typographic mark, sharp but sinuous lines, with a modern and “technological” feel, as well as the color choice of blue contrasting with black. The brand includes a symbol representing 9 dots, referring to a famous game to measure a person’s intuitive abilities: connecting the nine dots using only four straight lines, without lifting the pen from the paper. Along with the brand, a payoff “Tech for life” was conceived to communicate the now essential connection between technology and quality of life.

As the third and fourth steps, letterheads, business cards and folders, roadside billboards, and a brochure with sheets dedicated to the four services offered by the company were created.