Italforni – a new graphic

Italforni is a manufacturer of oven for pizza, pastry, bakery and gastronomy for a professional and industrial use. It realizes also ovens for ceramic, porcelain and glass bending.

For Italforni we realized the new graphic line, in collaboration with the architect Matteo Beraldi.

The new graphic was born by the analysis of the new business requirements in connection with the new products, the competitors, new markets in which Italforni works and it develops through the choice of new graphic and typographic elements. The new graphic has been used for the Diamond and Windy product catalogue, as well as for the Sigep fair stand in Rimini 2019.

This is a new approach to product presentation, both as a visual format and text content, a style simpler and more direct style with icons and content that are easy to use that simplifying the communication of product and company values.


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