Italforni | New business website
Italforni is a company that manufactures industrial ovens for the pizza, bakery, pizzeria, delicatessen, and glass and ceramic cooking sectors. The company was established in 1978 as a producer of electric and gas ovens for the professional sector. Over the years, thanks to the strong expansion of the Ho.re.ca sector, it has expanded its core business and has become one of the leading companies in the market.
For the client, we worked on developing a completely custom business website, starting with a design created in collaboration with architect Matteo Beraldi, Creative Director & Brand Manager of Italforni. We focused on conveying the design and innovation of each product by using contextual, evocative images and close-ups highlighting the unique features of each oven. The client asked us to convey the values of innovation, sustainability, reliability, and efficiency, as well as an elegant and sophisticated image of the company, emphasizing the quality and Made in Italy design of the products.
The technical implementation was meticulously handled, and the entire website performs excellently in terms of speed and page loading. Additionally, we utilized a custom WordPress development system to create effects, movements, and transitions.
The structure of the entire website was created following usability and readability guidelines. The content blocks are organized to provide authority and appropriate emphasis to the elements present. Everything is tied together with transitional effects that stimulate navigation and make it smooth and lightweight. The user is guided through the navigation between product and institutional content and is encouraged, through a carefully arranged layout of the content, to request information and contact the company.