Kronos Ceramiche new website
Kronos Ceramiche is a leader in the production of porcelain stoneware floors and walls for indoor and outdoor. It is positioned in a market of “niche” made of elegance, refinement and products with outstanding quality. It uses refined materials recalling the typical sartorial attitude of the Italian craftsmanship of the “tailor-made”: constant research of new products with high aesthetic value and innovative production techniques. Kronos Ceramiche is present all over the world.
The project: UX and graphic design
The website is designed to enable the best user experience. Graphics and texts have been studied to make navigation intuitive at first access. We played with the contrast of neutral colors in different shades to pick up the nuances of the materials and to bring the user into the Kronos universe: luxury, innovation and craftsmanship.
The minimal graphics and strong emotional impact conveys to the user the identity of the brand. The visual element is the part we have focused on the most. The distinctive ingredient are the numerous galleries, with images of the highest quality, combined with the “minimal“, the technical data sheets, to communicate the beauty of the materials and more technical aspects.
The website development
The multilingual website of Kronos Ceramiche has been developed following a completely custom theme built according to customer needs. We have integrated the functionality of the WordPress CMS with specially developed elements and plugins, maintaining high performance of speed and usability of the website.
One of the needs of the company was to reserve an area of the website to the “tailor-made“. Together we designed K-lab, the area where professional designers can receive support during the creative process. In parallel the Material Board section: the creative space designed to propose ideas for the creation of your ideal environment.
SEO and SEM strategies
The strategy implemented for SEO and SEM includes an in-depth study of industry keywords and the creation of related Google campaigns. Specifically we were able to place Kronos Ceramiche in first place in the serp with the keywords “flooring around pool”, “porcelain stoneware tile” and “wood side”.
To complete the SEO work we created Google Ads campaigns to increase traffic to the website. We then declined the strategy also for the part of the website in English, French and German, with the creation of keywords and ads in the language. The strategy adopted has led to excellent results leading the website to establish itself and increase its reputation among users.