Waico Group is a leading company in the baking industry, specializing in the production of professional machines and ovens for pastry, pizza, and bakery.

For this client, we created a welcome video for the Gulfood 2024 trade fair in Dubai, one of the most prestigious global events in the food industry. The video was strategically placed at key locations, such as the fair entrances and the airport, to announce the brand’s participation and capture the attention of a wide audience. Through a combination of smooth animations, engaging graphics, and targeted messaging, the content was designed to enhance brand identity and attract visitors.

This project provided an innovative presentation of the brands within Waico Group, reinforcing the company’s position as a global leader in the baking industry. Participating in a major event like Gulfood 2024 requires effective and distinctive communication, and our animated video was specifically designed to achieve this goal.

The animation blends modern design and compelling storytelling, engaging the audience while conveying Waico Group’s innovation and product quality. The video was optimized for large screens, making it ideal for trade fairs, while remaining versatile for other promotional environments. Using advanced motion graphic software, every detail was meticulously crafted to ensure fluidity, visual clarity, and an immediate impact. The careful selection of colors, transitions, and messages transformed the content into a memorable visual experience.

The project was developed in collaboration with architect Matteo Beraldi, CMO of Waico Group.