Waico group | Business website
Waico Group works in the white art sector and it’s specializing in the production of professional machines and ovens for the bakery, pizza, and pastry sectors. Waico Group was founded in 2021 from the merger of 4 companies: Starmix, Flamic, Vitella, Effedue and to which Italforni was later added in 2023.
The Waico Group project has been developed on multiple fronts. Being a “young” Group with a logo and an image not suitable for the set goals, we started with a total rebranding: from the review of all the brands (both of the group and of the companies that compose it), to the creation of a coordinated image, product catalogs, and the exhibition stand, concluding with the development of the new website and the updating of the individual companies’ websites.
For the development of Waico’s new website, we collaborated with Matteo Beraldi, CMO of the Waico Group, for the creation of the graphic proposal and texts. We started from a template from which we developed a new layout and adapted it to the client’s needs. On each page, there was customization of the theme to have unique and dedicated elements. We then developed a content tree with the aim of enhancing and presenting each single brand and communicating the values and strengths that distinguish the entire Group.
The colors and font follow the guidelines defined in the rebranding phase: white, black, and gray to convey professionalism throughout the site, and a linear and clean font that adds modernity and innovation: two values that distinguish the Group.
Waico group | Business website
Waico Group works in the white art sector and it’s specializing in the production of professional machines and ovens for the bakery, pizza, and pastry sectors. Waico Group was founded in 2021 from the merger of 4 companies: Starmix, Flamic, Vitella, Effedue and to which Italforni was later added in 2023.
The Waico Group project has been developed on multiple fronts. Being a “young” Group with a logo and an image not suitable for the set goals, we started with a total rebranding: from the review of all the brands (both of the group and of the companies that compose it), to the creation of a coordinated image, product catalogs, and the exhibition stand, concluding with the development of the new website and the updating of the individual companies’ websites.
For the development of Waico’s new website, we collaborated with Matteo Beraldi, CMO of the Waico Group, for the creation of the graphic proposal and texts. We started from a template from which we developed a new layout and adapted it to the client’s needs. On each page, there was customization of the theme to have unique and dedicated elements. We then developed a content tree with the aim of enhancing and presenting each single brand and communicating the values and strengths that distinguish the entire Group.
The colors and font follow the guidelines defined in the rebranding phase: white, black, and gray to convey professionalism throughout the site, and a linear and clean font that adds modernity and innovation: two values that distinguish the Group.
