Consulting and training
Training courses in the field of Web Marketing, Web Design, Web Development provided for associations and companies.
Cours Google Analytics
WEB MARKETING
WEB DESIGN
WEB DEVELOPMENT
Google Analytics represents a dashboard for the company managers of all marketing and promotional activities.
It is a tool through which to respond:
- are investments producing a return on investment?
- which markets are most functional to our business?
- what works and what doesn’t work on the company website?
The course is aimed at entrepreneurs, marketing managers, managers in the commercial area.
The duration of the course is 6 hours, it can be customized according to specific company needs.
Main topics of the course
- What it is and how it is implemented
- The interface and the main sections
- Geographical analysis, hosts, visitors and sessions
- Traffic origin analysis: Search engines, paid campaigns, direct marketing, referrals, direct traffic, social networks, etc.
- Analyze the behavior on the site
- Advanced functions
- Using advanced filters
- Conversions. Identify the objectives and monitor them, B2B, B2C, e-commerce
- The reading model proposed by AVINASH KAUSHIK.
Rely on Certified Professionals Always up to date with the latest news, with a direct and privileged support from Google for online ad campaigns. e-leva is Google Partner. This means that meets the experience requirements by Google, claims the exam every 12 months to get certified and operates major advertising budgets. he certification allows us to be constantly updated with the latest news and to have a direct and privileged support with the Search Engine when planning online advertising campaigns. The title is certified by Google to a dedicated e-leva page.
